Research from CBRE Thailand, an international real estate consultancy recognized for its market insights and advisory services, shows that Thailand has the highest number of completed branded residential projects in the Asia Pacific region. The country also ranks second to Vietnam for branded residences under development, but when both completed and ongoing projects are combined, Thailand is projected to lead the Asia Pacific branded residence market and rank 4th globally.

Within Thailand, Phuket and Bangkok currently lead the branded residence market, ranking 5th and 7th globally and placing both cities among the world’s top performers for branded residential development.

How Bangkok Became a Leading Market for Branded Residences

Bangkok continues to function as Thailand’s commercial and cultural center, drawing interest from a growing international community. Branded residences account for only 1% of condominium units in the city center, which keeps supply limited and supports long-term demand. The city has become a core investment area for those who value the city’s diverse living styles, connectivity, and convenient access to daily services.

Currently, the most sought-after address in Bangkok among international residents include:

Sukhumvit 65% (downtown Bangkok)
Silom/Sathorn 18%
Central Lumpini/Siam 9%
Fringe CBD 5%
Riverside 3%

Why Sukhumvit is the Most Sought-After Address for Branded Living

Sukhumvit in downtown Bangkok is considered the most central area in the capital. Its mix of community, convenience, and steady development activity has all contributed to its long-term appeal and consistent demand for branded living.

All-in-One Luxury Living and Diversity

In terms of a global community, the area is home to individuals from Japan, Korea, Europe, and several other regions, which supports a multicultural environment anchored by international schools, embassies, and cultural institutions.

The area also functions as a full-service living environment with its business centers, retail and urban hangouts, international schools, hospitals, and wellness retreats. In addition, Sukhumvit’s business district holds a strong position in Bangkok, with early Sukhumvit recording an office occupancy rate of 83.8%, which shows continued interest from both domestic and international companies seeking central locations.

Seamless Connectivity

Sukhumvit provides seamless connectivity through several major transportation networks across Bangkok, with direct access to business, retail, cultural, and entertainment destinations:

BTS station to the Em District, the world’s first collaborative shopping complexes combining three world-class retail projects. It consists of business centers, trading hubs, luxury fashion, technology, lifestyle, and more.
BTS stations to Central Embassy, Central Chidlom, and Central World—all of which are urban retail shopping malls with lifestyle and dining.
MRT stations to One Bangkok, a retail and lifestyle development that integrates modern shopping, dining, entertainment, and art in the city center.
MRT stations to Dusit Central Park, a large mixed-use development consisting of ultra-luxury residences, premium office spaces, a five-star hotel, and a luxurious new shopping center.

Capital Appreciation and Rental Income

Due to ongoing improvements in transportation and public infrastructure across Bangkok, Sukhumvit experiences steady capital appreciation. This can further be seen in grade A serviced apartment rental rates, which have increased by 8.5% year-over-year, as well as in super luxury branded residence condominiums in downtown Bangkok with steady rental yields:

Average rental yield — 4.8%
Max rental yield — 7.9%

Keep in mind that yield refers to the earnings generated over a specific period based on the investment amount, current market value, or face value of the security. The rental rate ****refers to the amount of money charged for renting a property or asset, which can vary depending on the specific unit conditions.

Example of Branded Living in Sukhumvit

One branded residential development that reflects the area’s prime positioning is InterContinental Residences Bangkok Asoke. Situated on Soi Sukhumvit 16, InterContinental Residences Bangkok Asoke is a 32-storey high-rise condominium with 88 units, including penthouses.

Developed by CG Capital Advisory Limited, a company within Central Group, in partnership with IHG Hotels & Resorts, it is one of the first two standalone InterContinental-branded residences in the world and the only one of its kind in Bangkok. This partnership highlights the confidence that global hospitality brands and major Thai business groups have placed in the Sukhumvit area.

Although the targeted completion date is June 2029, the development has already gained attention due to its exclusivity and central location. The surrounding neighborhood offers walkable access to the BTS Skytrain, the MRT network, Benjakitti Park, major shopping districts, and several international schools, all of which reinforce Sukhumvit’s appeal for international residents and investors who value convenience, consistent service standards, and proximity to city amenities.

The Outlook for Branded Residences in Bangkok

Bangkok’s position as a global branded residence destination shows interest from individuals who value service-focused living supported by reputable hospitality and real estate brands. Branded residences in the capital remain limited, representing only 1% of condominium units in central Bangkok, which strengthens long-term desirability in high-demand areas.

At Sunway Estates, we work closely with reputable developers who focus on quality, reliability, and long-term value in branded residential projects. We provide personalized guidance based on local market knowledge and thorough project evaluation, as we help clients through every stage of the property-buying process, from exploring and comparing different projects to completing the ownership transfer.

Whether you are looking for lifestyle-focused living, portfolio expansion, or a combination of both, contact Sunway Estates for guidance in selecting residences that align with your goals and standards.

Bangkok Ranks 7th Globally for Branded Residences in 2025